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Latest Printing News
What Is The Secret To Improving Your Marketing Response?
I’m going to let you in on the first rule of marketing. It sounds kind of obvious once I tell you it, but if you look around, that rule gets violated a lot. I can’t tell you why but it seems like everyone forgets the rule when they put out their marketing.
Even with the same words used and the same ideas conveyed, it doesn’t mean that the words will have the same impact. It turns out that the media we use to send this article to you will actually alter the effects of the article. Amazing thought isn’t it?
Print Shop: Make Your Next Job Dazzle with Spot UV
Spot UV is where a clear gloss coating is applied to particular areas of your print stock. It adds depth and drama by creating a contrast between the matt background and the featured glossy elements which catch the light. Here are some tips for Spot UV on your next print job.