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One of the biggest mistakes you can make in business is random acts of marketing.
This is when you do something once and regardless of the results you never do it again. Say you do a flyer drop, and you get a good response, why wouldn’t you do the flyer drop again?
Recently we’ve had some interesting discussions with some of our clients about direct mail and specifically targeted direct mail. It all looks promising for them.
However, there were a few things we had to clear up for our clients on both occasions.
In Direct mail your biggest asset is targeting those most likely to respond. Here are some basics of list selection that you need to know.