There are some very telling marketing lessons out there if you take what is working for the most successful companies in any market and adapting their strategies to work for you. There is also value in looking at what the largest business in Australia or even the world are doing to promote their brand.
The obvious thing that the major players do, is they use TV. While you may not be able to afford metro free-to-air TV advertising, you may be able to get on to either regional TV networks or Pay TV which is more affordable and reach a segment of your market.
There is always online video and YouTube ads which are a fraction of the costs any TV advertising but allow you to do the same advertising.
eCommerce Companies Do Offline Marketing Too.
Despite their tireless work to have us believe that people magically show up and give them money from nowhere, both Google and Amazon have worked tirelessly offline to help their businesses succeed.
Google has relentlessly promoted Adwords and its allied offerings to new customers using trade shows and direct mail, amongst other things. Amazon has used its fair share of direct mail and TV advertising promoting its services to new and existing customers.
Many that claim to be purely ecommerce companies are actually working in the real world to drive their customers’ online using offline marketing. Something you can easily adapt to your business.
Banks Work Their Own Customers Hard.
There seem to be few who do database marketing better than the big banks. They work out which customers need to be sold which of their services and they call, they mail and they repeat until that customer buys.
It’s relentless and exhausting. Even my credit card statements have offers for other products and services in them. This is something we could all adapt better to our own marketing – work out which of your existing clients needs more of our products and services and promote those products and services to them and them only.
Take A Look In Your Letterbox.
Woolies and Westfarmers’ brands have catalogues that find their way into your mailbox each week or each month without fail. When did a week go by and you weren’t fishing out a catalogue for groceries from your post box and possibly as a free standing insert in your community newspaper. I’ll be honest, I like looking through the Aldi catalogue. I always want to know what weird thing I never knew I needed on sale in their centre isle this week.
Joke aside, have you ever put together a marketing program and executed with similar relentlessness?
Take your target market, and come hell or high water, get an offer in front of them every week or every month?
That idea could even be modified in the form of a printed newsletter, the way Cariss Printing have done all these years. It has been one of the secrets behind our success.
We are here to help with all of your offline marketing, if you need flyers or brochures, signage, direct mail or more if you have an upcoming project then give me a call on 1300 85 77 85 or shoot me an email at firstname.lastname@example.org and we can organise a quote based on your specific project.