3 Step Mailing - The Power Of Sequence
Why You Should Never Do Anything Just Once
One of the biggest mistakes you can make in business is random acts of marketing.
This is when you do something the first time and regardless of the results never do it again. Say you do a flyer drop, and you get a good response, why wouldn’t you do the flyer drop again?
Better still, why wouldn’t you organise a sequence of flyer drops (or direct mail) to the same recipients over a tight time frame to harness the power of familiarity and repetition?
4 Things You May Not Know About Direct Mail
Recently we’ve had some interesting discussions with some of our clients about direct mail and specifically targeted direct mail. It all looks promising for them.
However, there were a few things we had to clear up for our clients on both occasions.
In Direct mail your biggest asset is targeting those most likely to respond. Here are some basics of list selection that you need to know.