Successfully Using Flyers To Promote Your Business
By Blair Cariss
With media costs rising everywhere, many business owners are looking to find low investment high ROI methods for attracting new clients. Flyers can be one of the best ways your business can promote to potential customers.
Here is why:
1. Get New Leads and Customers Now!
With flyers, customers can be influenced immediately. It takes a lot of investment to build a brand. Many businesses don’t have the budget to wait that long. They need their marketing working for them to create action now. A flyer that is put together correctly with a good design, copy that motivates action and a really powerful offer, will get you new leads and customers straight away.
2. Flyers Last Longer Than You Might Think
Unlike email or online promotions, where your prospective client can click ‘delete’ in a heartbeat, many people will hang on to a printed flyer that interests them to look at later. Your flyer could be passed along to another person who is interested in your products and services, the recipient could save it for later and get in touch with you then.
3. Flyers are Cost Effective
Amongst all the different advertising methods available today, flyers are easily one of the most affordable and cost efficient. And the more you print the lower your cost per unit. You could potentially reach 10,000 new prospects from just 6 cents per client!
It is unlikely that printed flyers will be able to build your business on their own but they do form a key component of the marketing mix – this is why supermarkets and the discount chains are in your mail box with their more elaborate versions of flyers every week.
4. Precision Targeting
With the sophistication of mail drop databases, you can now target your ideal prospects within an area. You can easily reach your ideal prospects for just a fraction of the cost compared to other means of distribution. The easiest way to improve the ROI of any customer acquisition is to cut out the prospects least likely to respond.
5. Send your Flyer Multiple Times to Each Prospect
Sending flyers to potential customers multiple times over a set period of time creates familiarity. Just because someone didn’t respond the first time doesn’t mean they won't respond this time.
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