Are Printed Christmas Cards REALLY necessary?
by Blair Cariss
The silly season is here and we can only expect the next couple of weeks to hit a peak as businesses scramble to get their last minute Christmas printing done. Then we can all breathe a big sigh of relief and have a well deserved break. But there’s a way to go until then!
Have you ever wondered why so many businesses continue to do their annual Christmas card print run year in and year out? Is it really necessary? In our opinion YES! The businesses that do print them realise the enormous impact it can have on their clients and subsequently their bottom line. So let’s take a look at why a real Christmas card can be so valuable to your business.
Showing Your Clients You Appreciate Them
I can’t overemphasise how critical showing your clients some level of appreciation is in today’s tough business climate. One of the critical factors in keeping them loyal is to make sure they feel appreciated. Your clients need to feel appreciated. Otherwise there is a much higher chance of them leaving to find greener pastures.
A Great Opportunity To Say Thank-you
Christmas is your chance to reflect on the year that has been and say thank you to clients, potential clients, customers, vendors and everyone else who has contributed to your year being such a success.
A simple way to do this at this time of year is to send them Christmas cards. They are a great way to show your customers just how much you care. Doing a Christmas card this Christmas will get the new year off on the right foot.
Is Doing a Real Card All That Important?
How many Christmas cards get sent these days? Not that many – most people spam friends and family with some mass email. Real Christmas cards are on the decline so you have a chance to really stand out and differentiate yourself.
I must admit last Christmas I was quite envious of the display of Christmas cards that covered my mum’s living room. Her generation still send Christmas cards religiously whilst my generation generally do not. It left me thinking about how many of my older generation clients truly appreciate receiving a real Christmas card and what a surprise (or almost a novelty) it is for my younger clients.
It is a chance for you and your business to show some real Christmas spirit – your clients will appreciate that you’ve gone to the effort of printing, personalising and sending them a Christmas card. Whilst you competitor scrambles to put a mass email together on December 23rd in an attempt to show their appreciation.
If you need a simple inexpensive way to spread some Christmas cheer to your customers that won’t fill your days and nights with extra work then our ‘done for you’ Christmas Cards is just what you need.
But you need to act ASAP or you’lll run out of time! Call 1300 85 77 85 or email email@example.com and we can arrange the design, printing and fulfillment of your Christmas card mailing.
P.S. we will be practicing what we preach and sending out Christmas cards too.