Why You Msut Proof Read
It could save you a fortune
Here at Cariss Printing, we are constantly around important pieces of marketing that business owners are spending hundreds or thousands of dollars on trying to make perfect.
Imagine a hot, steel iron slamming into your face… that’s the external equivalent of what it feels like inside after you’ve just laid down $10,000+ on graphic design, printing and distribution, and you discover that a phone number is incorrect or a word in your headline is embarrassingly misspelled. This scenario is much more common than you would think!
We all make errors when typing, whether we are slow and steady or super speedy. If you are like most people, you’ve probably come to rely on autocorrect to un-boggle your clumsy finger errors. And the ‘spell-check’ feature is a god-send when it comes to proofing.
The problem we face with spell-check is that it’s often too easy to click spellcheck and when it says “No-more errors” think – okay, lets print! Autocorrect and spell-check do not remove the need for a physical proof-read by human eyes! Here are some of the common mistakes that we come across that easily get overlooked.
Names, Phone numbers, emails, websites and addresses. These are the easiest thing to miss when proof-reading because often we aren’t sure how they are supposed to be spelled, or if your graphic designer is proofing your artwork, then it’s unlikely they’ll realise that the phone number has a 0 instead of a 9, because it all looks the same to them. Contact details need to be checked letter-by-letter. If contact details are wrong it can render an entire marketing campaign useless if the phone number or other important details are wrong.
Words like ball and fall, or though and thought etc often get mixed up and don’t get picked up by the spell checker because they are English words! These are often hard to pick up when you’re the one who wrote it because you tend to read things the way you intended them to be written. This is why we always recommend a third-party proof reader.
Read the following: Aoccdrnig to rscheearch at an Elingsh uinervtisy, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer is in the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit a porbelm. Tihs is bcuseae we dnot raed ervey lteter by it slef but the wrod as a wlohe.
If you’ve been reading a heap of text, then you can see by the above example, it’s very easy for a word to be readable, but still be misspelled. That’s why you should really get it proof-read by at least 2 or 3 people.
Some errors look completely normal and can only be discovered by relating it to the rest of the artwork. Sometimes you might have a flyer that says in the opening: “you must act in the next 5 days”, then later on towards the bottom it says “act in the next 10 days”. These errors are very difficult to discover.
We can’t stress enough how important proof-reading is. Simple typos make you look unprofessional, incorrect contact details make contacting you difficult and some mistakes just confuse your message. Be patient with everything you proof-read and consider getting multiple people to proof read to be extra cautious, it could save you a fortune in both money and in stress!
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