Getting your print materials organized and up-to-date in any business can be a pretty daunting task. I spend a lot of time working with clients to help make it as easy as possible for our clients to do exactly this with everything from their business cards to brochures to banners. Here is my quick print guide:
1. Corporate Stationery: Business Cards, Letterheads, Envelopes and Notepads
Your stationary package is often the first and only opportunity that you have to make a powerful impression on a potential customer. Keep your brand consistent throughout all your print materials. Make sure that your letterheads, with compliments slips, envelopes and your business cards are all up-to-date and current. Customised notepads make a great way to improve brand visibility in the office.
2. Flyers & Posters
Flyers & Posters are a great tool for drumming up interest in new products, services or other offers. Flyers can be produced in any quantity and used any number of ways to generate initial interest and potential leads for your business. The key to your flyer success is good design, having a well defined target audience and a clear call to action. Posters are usually on a bigger scale and look to grab the attention of your prospect.
Effective brochures help explain clearly how your products and services work and what the client will receive. With your competition favouring digital delivery you are able to differentiate yourself simply by having printed brochures. Customers are far more likely to hold on to brochures rather than flyers.
4. Presentation Folders
The ‘get 3 quotes’ mentality of many buyers is more and more common these days. Presentation Folders make your proposal, quote or presentation stand out, increasing the chances of in-depth consideration of your business. Often you are competing against an email. Showing a willingness to invest in a Presentation Folder will put you ahead of the competition.
5. Magazines and Booklets
Magazines and Booklets provide a great differentiation. Both magazines and booklets represent an effective way to present your sales message while it is perceived as information. They both allow you to stay in touch with prospective customers without overt marketing.
Outdoor banners and pull up banners really are an inexpensive way for your business to stand out. Whether it's for exposure on your building site or a pull up banner at your next trade show or business summit. The options are endless.
Getting your printed materials organized and up-to-date isn’t necessarily as difficult as you think.
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